Your Unique Selling Proposition and Customer Goals

Become More Efficient and Effective

If you could sit across the table from a Prospect and ask them what their current priorities were, you would have a great customer developing opportunity.

They would tell you their priorities in creating revenues, cutting operating expenses, building brand, training personnel, improving warehouse efficiency and so forth. You would tell them you could solve one of their issues. You have the most competitive software process for improving warehouse efficiency and you would let them try it for 30 days at no cost.

This might create a prospect that would then become a customer. But life isn’t that simple. You might have to interview 20 people to find a fit for your Unique Selling Proposition (USP) and we just don’t have those opportunities.

So in Relationship Marketing we reverse part of the procedure.

We broadcast through every viable means how we have the solution to a priority. If the priority is achieving efficiency in warehousing which usually means driving down costs and increasing production, we have the solution.

So our Unique Selling Proposition to your audience becomes “Reduce Costs and Increase Efficiency in Your Warehouse”.  The solution is your software that is better than anyone’s for that need.

In another example, lets say that you are a caterer. You work out of your home or small warehouse/kitchen. You specialize in serving small dinner parties in people’s homes when they want to entertain but don’t have the time to prepare really nice menus.

You have a very special Unique Selling Proposition. You are clearly geographical. You have a finite target, but potentially large demand for a small operation.

Your niche is preparing  dinners for affluent individuals who like to entertain, but don’t have the time to do everything. Now you need to have your information where these individuals might search.

It could be a small operation or maybe you have a network that could do it in several cities.

You can reach your suspects through your website, an email campaign, Social Media broadcasting as articles, blogs, and P/R, Associations,  and so forth. Your message could be precise. You provide elegant  home catering.

But you could have a network that could perform this service in several cities. And if we were talking about any business, we would narrow down our service or product to our ideal targets.

The value of broadcasting your USP through Relationship Marketing is that you reach a wider audience than if you had to interview people one at a time and you only draw the people who declare they need your solution. Now you have become more efficient and can process the Prospects  Automatically with New Media Systems until they become Loyal Customers.

See a Free Report on Building Customers Automatically

Understand the difficulty of getting through to today’s “crazy-busy” executives with Jill Konrath’s widely acclaimed new book “Snap Selling”

Seth Godin, the founder of Permission Based Marketing,  in “Meatball Sundae” explains how a business has to support the New Media and how you cannot get New Media to form around traditional practices. Why traditional businesses and New Media blend two different concepts to get a meatball sundae.

Questions   call Mark Kaplan 1-800-646-0717 or Email