Static vs Organic Websites

A static website is created to make a presentation of a business without the strategy of creating consistent new information.  The owner might want to use it as a business card and for credibility to show they have one.  The web designers have control of the site and usually charge up to $70 an hour for changes, so this discourages fresh content.                                                                       

The site can be used as an explanation and display of services or products.  Static sites in the auto parts industry for example can have 2,400 pages and draw a lot of traffic.  A small business with 5 pages will probably not draw traffic.

Traffic is driven to the static site by the owner or through advertising.  Advertising can include TV, newspapers, direct mail, email campaigns, and social media.

An organic website is created with the strategy of creating fresh content regularly and creating traffic by recognition of search engines for the content.  These sites use key words to focus the subject matter of the content and to create a niche for search engines such as Google.

Google rates these sites by the depth of the key word usage (pages), the time in business, the value of the content compared to the competition, and the traffic to the site.  The more depth of key word content created, the more likely the site and the pages created will show up when potential prospects query the key words.

For example, if you are in the bakery business you might have to distinguish whether your are business to business or business to customer or maybe both.  The vocabulary of your site would differ depending on your niche. The more you can focus your niche to a specific target, the greater will be your recognition by search engines. After you have  “authority”  (content, website age, traffic) you can start spreading your key words to more niches.

The advantage of Organic sites is you can create the content for free. The disadvantage is it takes your time.  My sites have several hundred pages from constant posting and may show up on 20 Google pages.  You want your site on page one not for just the domain name, but for every topic that is important to you

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Get an Organic Website that you control without additional charges and rise to page one Google.  I create the SEO and show you how to do it with each post or article.  A flat fee includes the SEO and 5 months coaching to turn the site over to you plus free hosting.

Call me at 760-696-7149 or send an email in the box below

Kaalm Media Group Mark Kaplan

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