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Jan
24

Get to Page One Google

By Mark Kaplan

It is not as difficult as some may think, but it requires the right ingredients.            

If you were not cooking oriented, it might take a long time to figure out how to make a cake from scratch that tasted good. It can be the same way with a website getting to page one Google.  Google is in business to serve its customers which are the people looking for the best information on a topic or query.

The query is made with keywords. Keywords are the secret cake ingredient. If you want an attorney for a personal injury you might query “personal injury attorney Santa Monica”.  Google would look at its inventory of sites and bring up the best representatives in Santa Monica and then those that were in outlying areas or attorneys specializing in other fields but who mention personal injury on their sites.

Creating a key word loaded site is the way to build Google presence Organically. Organically means you are creating content and not driving traffic to your site with advertising.  You build content with pages, blogs, articles, and videos.  You get traffic to the site by using social media to attract people to the information with face book, twitter, email campaigns,  and links to other sites.

After time and consistent creation of content, Google starts to recognize the value of your site. Then as function of your competition for those key words, it will start to rank you as a worthwhile source of information and service or products.

Google ranks your site by the amount of the niche keywords on the site or depth, the age of your site, and the traffic to your site. You can see the traffic is a catch 22.  You need traffic to interest Google and you need Google to create traffic.  Solution:  Create keyword content everyday and you will attract Google.

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