Developing content that uses keywords to state your unique selling proposition targets your ideal customer.

It is a world where anyone with a computer and internet connection can dominate a niche. This was the proposition of Thomas Friedman in The World is Flat.  In the book Extreme   Competition by Peter Fingar, he points out that 3 billion new capitalists blur the lines of developing and developed countries.

With IPhones and varieties of Smart Phones taking over the communication world, people don’t even need a desk or a cable to find what they need.  The most important element becomes the ability to be found for what you do.

Like chromosomes determine your characteristics, key words on the internet define your niche.  What is it you do and secondly, why should someone pick you? The smaller you are the more keywords you might want (the long tail) to narrow your niche.  These days local is big, so dominating the search for your home town is a great place to start.

Once you are coming up on top for your local city, you have the authority to start shortening your key word phrase to expand the reach of your website or blog.  For instance, a company might want to enter the world of “Freight Shipping” .  A newbie wouldn’t be found but if they narrowed it to “Chicago Literature Freight Shipping” they could rise to the top faster.

What is it you do better than everyone else? Why would people select you? Can you put it into key words that might be used by someone searching for your service on their phone or computer?  Local is good. Delivery might be important. Fresh could be important. Lowest price is used. Biggest selection might work. Expert might help. Free something attracts attention.

I think we are getting the idea.  If you want Google to select your statements off your blog or site, state your USP in the first few lines and mention it a few times in your article. Then you should be doing more than one blog with those key words. You should be doing them everyday.

After a while, Google or other search engines start to see your site as the one that mentions that USP more than anyone else.  Bingo, you get found.

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Creativity is how you make life better or your contribution more meaningful. You lift people out of the process in which they are involved to try new things.  Your product or service might be a new thing.  How can you spark some one’s imagination to try you?

You have to be loose. Being tied up with tension and anxiety makes it difficult to activate our intuitive, emotional, creative powers.  Good health helps your engine fire on all cylinders.  Natural food makes digestion easy and allows the body to send more oxygen to the brain.

Exercise releases the endorphins and brings on the serotonin and dopamine.  A good muscle burn can put you almost in the same mood as sex. After surfing, I just couldn’t get much mellower.  Sex really makes your brain come alive but its hard to type while you’re having it.

When you take care of your body, you start feeling more gratitude and are more positive about your opportunities. The better you feel, the more you want to contribute.  Stephen Covey says in the 8th Step, that contribution is our highest purpose.

Shawn Achor in The Happiness Advantage says people that are happy are better performers

It’s a program like cooking dinner. You need lots of ingredients to make it great, but its really worth it when you get into flow or drop into the zone doing your favorite things which may be your work.

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15 Ways to Stimulate the Brain (but probably don’t think about as a plan)

EXERCISE.  Cardio, yoga, and deep breathing all increase oxygen to the brain. Certainly better for you than a cigarette.

WATER. Two glasses when you are hungry or tired. I find this is a real pick me up. Drink lots of water with your coffee because coffee is on the way to making you tired in a few hours.  Yes, you’ll pee like a race horse.

STIMULATE YOUR SENSES. Colors, pink, can stimulate you and listening to music.  I often open another browser and hit youtube for a few songs just to get my mind more active.

BE HAPPY. Of course easier to say than do, but much of my writings if you’re following are how to hit peak performance through health, fitness, and happiness.

PLAY GAMES. Party games and crosswords and soduku and the like. They stretch areas you are not utilizing and maybe help you get out of the box.

WATCH QUALITY TV. What?  I don’t watch TV but my daughter loves Jeopardy.  Gets your brain firing and reaches back into a lot of the stored info you haven’t accessed for awhile.

SURF THE NET. Who would of thunk? I think it drains as much as stimulates but most people read and make decisions fast while doing so and this can wake us up.

EAT BRAIN FOOD. Protein is the main stimulant.  Eats lots of portions of protein during the day. Vitamins also stimulate but see the article for better list.  I also take a brain pill Mind Power RX from Physician Formulas.com that has a load of natural stimulants.

FISH OIL. I have to quote on this one: “but the Omega -3 fatty acids eicosapentaenoic acid (EPA), and docosahexaenoic acid (DHA) that do the trick. These fatty acids keep the dopamine levels in the brain high, increase neuronal growth in the frontal cortex of the brain, and increase cerebral circulation.”    The key to happiness.

EAT WEEDS. The legal ones, Ginkgo Biloba and Gensing. I take the brain pill instead.

LEARN SOMETHING NEW. I do this daily. It is very stimulating to always have new ideas or new finds expanding what you know.  Challenging yourself to out of comfort zone tasks will also stimulate.

DON’T WASTE TIME. One of my favorites. We drain the ram from our brain with meaningless escapes during the day; our phones, tv, surfing the net, texting etc.

WORK ON YOUR MEMORY. Now and then force yourself to remember something you don’t really need to remember to see how you do. Memorize songs and sing you yourself where no one can hear. Why should they suffer?

REST. I do all three suggestions.  Read fiction before bed. Eat something without sugar. Nap during the day.  Rest relieves the nervous system which is an important function of sleep.  (meditate) (aerobics) (drinking, short one in the evenings)

SEX. Increases oxygen to the brain.  Oxytocin helps you think and seratonin and dopamine follow afterward. Theoretically you should be able to write a great paper while having sex.  See, and women think men shouldn’t be looking at the internet. They’re getting smarter.

Get the whole article at  http://brainz.org/brain-hacks/

If you want another good article on the brain my daughter sent me one this morning that does require more reading http://brainz.org/brain-hacks/

My day consists of scheduled tasks, open recreation time, and then the projects on which I am working. My projects require more time than I have in a month, so they are long procedures into which I try to plug a few cogs regularly.

How much I get done in a day is a matter of how much energy I have and how long I can keep up the passion for a task during the day.  Because I don’t have a real job, my time is my own.

My mental processing is important. I want as much ram available as possible and as few system leaks as possible. The more energy I have focused, the longer I can work and be productive. I have very little tedious work and mostly creative work. I need maximum balanced mental energy.

I have tried to minimize the daily drains. I don’t watch TV. I only read the news a few times a week or when I am really done for the day. I don’t procrastinate on paying bills or taking care of tasks. I try to keep my relationships on sound footing. I eat very healthy and get regular exercise.

I get up at 5 a.m. when the world is quiet and there is little to distract me. I stretch so that my heart is pumping and I have my coffee.  Now the world is my oyster.  I focus on the most creative demands first. As the day proceeds I try to do the most demanding tasks in order until I am working on the to do’s that don’t require as much energy.

Peak Performance is the supported by having good health, eating properly,  getting exercise., and being happy.  No one said it would be easy.

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Anxiety is usually the result of having challenges for which we don’t see the answer. It is a loss of faith that we can work things through or lack of faith that things turn out for the best.  This may come from a general view that the glass is half full.

Happiness can be built from a foundation of behaviors that clip the continuous anxiety out of our lives. Having faith that we can solve our problems and that life is not set against us is the top side of what happiness looks like.

We need to be connected. We need to be connected to our bodies, which usually connects us to nature. Nature, the Universe, or God, has provided answers for 15 billion years now.  Everything keeps adapting. We can all adapt to what we face.

We should realize we are the result of generations of survival of the fittest. We are supposed to be here and our brains are geared for happiness. The brain is waiting to produce dopamine for us so that we can have gratitude that we are here.

Start with eating natural, the way all species on earth eat. Get exercise which all species on earth do naturally.  Your body is connected to everything on earth.  Feel the love.  Start adding things you can appreciate or enjoy every day. Look forward to pursuing things that make you happy.

If you can engage in pursuits that are challenging but manageable, the time spent in this engagement will look like being in the zone or flow. This produces happiness.  Having more activities that you look forward to, get your life more into flow.

You can work through the anxieties as you realize you are here to pursue your passions.

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In Peter Fingar’s Book Extreme Competition he expands his previous work on Business Process Management (BPM) to explore how the satisfied customer is the point of the new economy. Maybe it would be better phrased if I said the “ecstatic customer” is the point of the new economy.

I remember when I would take my computer to Best Buy and they would tell me they would give me a free new mother board under my warranty but they would have to send it out and that would take 2-3 weeks.  No computer.

I just had my computer tuned with a cleaned CPU and new hard drive and it was done over night. UPS Brown has set up a computer repair facility and they repair computers in a few days and return them.

I took shirts and a suit to be pressed and they told me I could have them that afternoon. I didn’t expect that.  BPM is about cutting the inefficiency out of processes to create a better customer experience.

Engineers often create new systems utilizing technology to update a manufacturing process for the factory floor. If they forget to consult the people on the front lines, the process may hit road blocks as the front line starts doing work arounds.

We are all under pressure to be more productive and to produce great results in less time. That is the nature of Extreme Competition in the new world order. If something doesn’t work, we work around it.

If something you are doing whether it be pricing, delivery time, finished product, doesn’t work, your customers will find a work around.

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Since then, life has become more simplified, more mechanized, and more distant from a connection to nature. What we are finding now is that success in marketing is connected with giving people an emotional experience. They will pay more if they can enjoy their experience;Starbucks, Iphone, Social Marketing, etc.

In fact, we are facilitating people telling others about experiences they like. Face Book has Like and Google + has +1. Social Buttons on websites could direct likes to numerous sharing centers.

In Extreme Competition, Peter Fingar describes the tectonic changes occurring in the global economy, but they all point to one conclusion. The consumer can now have what they want and when they want it. The super marketers are faced with anticipating what consumers will desire next. The leaders, can do it; Apple.

If what you are doing is not leading to your targets having a better experience, you are probably on the wrong track. This even goes for personal relationships. We have a lot more freedom to unsubscribe in every facet of our lives.

Finding our own happiness and purpose is important if we are going to create happiness and purpose for others.

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The internet is where everyone throws their stuff like that spare drawer in your dresser. The secret is knowing where to find everything when you need it. The way we do it is by giving everything a few words that quickly describe where we have put it

If you have a business, you want to describe it in a few words that have meaning to the people who want to reach into your drawer and find you.  What words would they use to best describe your Unique Selling Proposition (USP)?

Why your USP instead of a generic term? If you are in the bakery business, you are not in it alone; there is manufacturing, distributing, and retail to name a few.  There are a hundred different foods that are baked. Why are you different or better than the rest-USP?

Some bakers are better than others, but search engines don’t really taste the goods.  They look into the drawer and try to figure which baker is most authentic for the niche they are trying to occupy. Search engines want the best shopping experience possible for their own clients.

They examine your site to see how it is structured and if you have the important elements that properly inform visitors about you and your business.  They peruse how many times you use the words that describe you and where you put them. They know that if you are really in the business you say, then your key words will be in the most important places.

Search Engine Optimization is knowing how to place your business in the niche that will be most competitive for you and how to inform the search engines through site structure, content, and word use that you are the best.

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The economy is moving toward the collaboration of materials, parts, skills, technology, communication, knowledge, and transportation to deliver great experiences.  The IPhone and IPad are just two examples.

I am finding that I am actually getting better experiences from my shopping these days because I think that those who are still surviving are learning how to serve customers.  Those who provide bad experiences are getting eliminated.

Business Process Management can be called a lot of things, including downsizing. It is also a term for learning how to improve the end results for any business. Learning how to cut costs and operational time while improving the customer’s experience.  That’s profitable downsizing.

The customer is really king in this new age. Terry Schurter and Peter Fingar in their books discuss how 3 billion new capitalists in the emerging economy are accelerating our ability to deliver what consumers want and when they want it.

The high paying jobs (and job security) go to the people who can find a way to contribute to a better customer (or business) experience.  To make it fun and be competitive, individuals should operate at their Peak Performance levels.

Operating at Peak Performance or in “flow” means you are passionate about what you do.  At this level you are most creative and most in tune with stimulus you receive by your surroundings.  You operate at a high level of cognizance.

Getting in tune with your surroundings may begin by getting in tune with your own body, mind and spirit. Get in good health and fitness to reach your optimum.  Have gratitude for your gifts. Help others have a greater experience in their lives or work.

Use your gifts backed by your passion to contribute.  Make life better. That is the direction in which the new economy is moving.  It is looking for team players who can visualize better processes and make them happen.

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If you are not working with others to create something special that improves the consumers experience, you are working in the past as the future pulls away from you.  The I Phone was successful because it improved the users experience and operates intuitively.

Starbucks is just coffee, but it changed the users experience. The power is moving to the consumer  who can have what ever he wants whenever he wants it and away from figuring how to mass produce and deliver.  Authors Terry Schurter and Peter Fingar will point out in their many books that the economy is under going tectonic changes.

Wondering how to get high paying jobs is like trying to get an ostrich to fly. The new Boeing aircraft has so much collaboration of knowledge, parts, skills, and technology that they joke it is a lot of parts coming together to fly in formation.

The parts for an IPad fly across the ocean several times as it is worked and assembled before it reaches the consumer in a few days. We have moved from the information age, claim the authors, to the specialized information age.   What can you contribute specifically?

If you are putting in hours for dollars, you are part of the disappearing paradigm.  The internet has not begun to reach its potential. If  Phd’s can be hired in India for $20,000 a year, how do we justify going to college and paying $100,000 for one?

How can you collaborate with others to create a great consumer experience? The consumer can be business or personal.  We can see the businesses that are exploding exponentially. They are in the news everyday.  The high paying jobs are the ones that are part of these collaborative chains creating phenomenal results.

Look at your industry or career and determine which results are creating demand and which results are losing favor.  Team up on Social Networks like Linked in or Face Book and find people with ideas that should be reality.

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